![]() " Energy Drinks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)." " Breaking Down the Chain: A Guide to the Soft Drink Industry," Pages 8-9. Supply Chain Management Center at Rutgers University. National Center for Complementary and Integrative Health. The drinks’ main ingredients are caffeine, taurine, B vitamins, carbonated water as well as sucrose and glucose (except for the sugar-free version). Red Bull comes in 8.4-ounce cans in a handful of varieties, including original, sugar-free, Total Zero (no calories), and the Editions (watermelon, blueberry, tropical, coconut, dragonfruit, peach, and strawberry-apricot). The company introduced the drink in Austria in 1987, marking the beginning of the global energy drink industry. Redbull is owned by the Austrian company Red Bull GmbH. Global energy drink sales are estimated to reach $53.1 billion by the end of 2022 and are expected to grow by 7.2% between 20.Monster is publicly traded and entered into a strategic partnership with Coca-Cola in 2014.Red Bull is a privately-owned company and the dominant force in the market.Red Bull, Monster, and Rockstar are among the biggest names in this saturated market.The energy drink industry is a booming business with several key names leading the pack.is an American video game publisher based in New York City. The company was established in December 1998 as a subsidiary of Take-Two Interactive, using the assets Take-Two had previously acquired from BMG Interactive. ![]() ![]() Founding members of the company were Terry Donovan, Gary Foreman, Dan and Sam Houser, and Jamie King, who worked for Take-Two at the time, and of which the Houser brothers were previously executives at BMG Interactive. Sam Houser heads the studio as president. Since 1999, several companies acquired by or established under Take-Two have become part of Rockstar Games, such as Rockstar Canada (later renamed Rockstar Toronto) becoming the first one in 1999, and Rockstar Dundee the most recent in 2020. In this context, Rockstar Games is sometimes also referred to as Rockstar New York, Rockstar NY or Rockstar NYC.Īll companies organized under Rockstar Games bear the "Rockstar" name and logo. Rockstar Games also sports a motion capture studio in Bethpage, New York. Rockstar Games predominantly publishes games in the action-adventure genre, while racing games also saw success for the company. One of such action-adventure game franchises is Grand Theft Auto, which Rockstar Games took over from BMG Interactive, which published the series' original 1997 entry. The most recent main game in the series, Grand Theft Auto V, has sold over 155 million copies since its release in September 2013, making it one of the best-selling video games of all time. Other popular franchises published by Rockstar Games are Red Dead, Midnight Club, Max Payne and Manhunt. īrothers Dan Houser (left) and Sam Houser (right) are two of the co-founders of Rockstar Games. Dan left the company in 2020 Sam is the president. On March 12, 1998, Take-Two Interactive announced its acquisition of the assets of dormant British video game publisher BMG Interactive from BMG Entertainment (a unit of Bertelsmann). In exchange, Take-Two was to issue 1.85 million shares (around 16%) of its common stock to BMG Entertainment. Through this acquisition, Take-Two obtained several of BMG Interactive's former intellectual properties, including DMA Design's Grand Theft Auto and Space Station Silicon Valley. The deal was announced to have closed on March 25. Three BMG Interactive executives- Dan Houser, Sam Houser, and Jamie King-as well as Gary Foreman of BMG Interactive and Terry Donovan of BMG Entertainment's Arista Records record label, subsequently moved to New York City to work for Take-Two Interactive. In a restructuring announced that April, Sam Houser was appointed as Take-Two's "vice president of worldwide product development". In December 1998, the Houser brothers, Donovan and King established Rockstar Games as the "high-end" publishing label of Take-Two. The formation was formally announced on January 22, 1999. In January 2007, Take-Two announced that Donovan, until then managing director for Rockstar Games, had left the company following a four-month leave of absence. He was succeeded by Gary Dale, who became chief operating officer. Dale previously worked with the Houser brothers and King at BMG Interactive, but left the company when it was acquired by Take-Two Interactive, and joined Capcom's European operations as managing director in 2003.
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